We want to challenge the conventional model and chart an alternative path by ensuring that two-thirds of our product portfolio will not be based on those over-consumed commodities by 2030. The conventional food model is reliant on just nine ingredients which causes over-farming and is damaging to the planet. Our focus currently is diversity of ingredients. As a mission-led business we always try to push specifications higher and do better. We don’t see the trend for plant-based products as a business opportunity.
What are Ecotone’s plans to benefit even more from the booming plant-based market?Įcotone has a long-standing commitment to organic and plant-based food. Whole Earth is also essentially a vegan brand, offering a wide range of plant-based nut butters, cereals and drinks that are better for people and the planet. A true pioneer in plant-based foods, Bjorg was the first brand to introduce dairy alternatives to the French market over 30 years ago. The Ecotone brands that are currently leading the way in this are Tartex, Abbot Kinneys, Whole Earth and Bjorg. We are continually innovating with new products that are vegan friendly. Which Ecotone brands are expanding their vegan offerings?
More than 80% of our product lines are vegan friendly. The company has a long-standing commitment to plant-based food. Our biggest category is dairy alternatives which makes up more than 20% of our total business turnover.
What is the proportion of vegan products across all brands?Įcotone’s brands operate in expanding market segments across Europe including cereals, rice cakes, hot beverages, spreads and non-dairy drinks. Ecotone offers a broad portfolio of natural, organic and plant-based foods through purpose-driven brands including Allos, Clipper Teas, Bjorg, Isola Bio and Whole Earth. A European leader for organic and plant-based food, Ecotone was also the first and largest international food business to be fully B Corp certified. Ecotone is a mission-led business committed to charting an alternative path to the dominant, industrial food model that is damaging the planet.
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